Privacy Policy

The Marketing Gap LTD Privacy Policy

This privacy policy sets out how The Marketing Gap uses and protects any information that you give when you use this website. We are committed to protecting any data that we collect concerning you. By using our services, you agree to the use of the data that we collect in accordance with this Privacy Policy.

We are committed to protecting your privacy.
This Policy indicates the type of processes that may result in data being collected about you.
Your use of this website gives us the right to collect that information. The information you provide us with will only be used in accordance with this privacy statement.

The Marketing Gap Ltd may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. This policy is effective from 1 October 2018.

IP address lookup
IP address lookup Our company uses third parties to provide information about visitors to our websites. When you visit our websites, we will record your IP address. This address will be matched against public and proprietary IP address databases to provide us with information about your visit. This information may identify the organisation to whom the IP address is registered but not individuals. In some limited cases i.e. single person companies, it may be possible to identify personal data from publicly available ICANN data.

Website cookies and link tracking
Website cookies and link tracking Cookies allow us to provide important site functionality so you don’t have to re-enter lots of information. They also allow us to remember what links and pages have been clicked or viewed during a session. If you have provided us with personal data, completing a contact form, for example, we may associate this personal data with other information. This will allow us to identify and record what is most relevant to you. By using your browser controls, you are always in control of the cookies we store and access on your computer. More information on how to control cookies and limit personal data processing can be found at www.youronlinechoices.com/uk/five-top-tips. You can view our cookie policy in more detail by following this link to our cookie policy.

Information we collect
We may collect any or all of the information that you give us depending on the type of transaction you enter into, including your name, address, telephone number and email address, together with data about your use of the website. Other information that may be needed from time to time to process a request may also be collected as indicated on the website.

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

• Enable us to contact you in the manner requested.
• Internal record keeping of communications.
• We may use the information to improve our products, services and processes.

By submitting your email address you are consenting to receive the particular piece of information you requested, as well as allowing us to send you appropriate and useful communications. This includes, but is not limited to; invitations to our industry-leading events and webinars, our latest information such as white papers, guides, reports, infographics, videos and case studies. From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone, mail. We may use the information to customise the website according to your interests.

Information Use
We use the information collected primarily to process the task for which you visited the website. Data collected in the UK is held in accordance with the Data Protection Act. All reasonable precautions are taken to prevent unauthorised access to this information. This safeguard may require you to provide additional forms of identity should you wish to obtain information about your account details.

If you believe that any information we are holding on you is incorrect or incomplete, please write to us at 12 Carter Close, Swindon, SN25 4AD or email at info@themarketinggap.co.uk us as soon as possible. We will promptly correct any information found to be incorrect.

Controlling your personal information

You may choose to restrict the collection or use of your personal information in the following ways:

• Whenever you are asked to fill in a form on the website, only tick the opt-in box if you are happy for us to email you with future information.
• If you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to or emailing us at info@themarketinggap.co.uk or clicking on the unsubscribe link at the bottom of any of our emails.
• We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so.

Security

We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical and electronic procedures in place to safeguard and secure the information we collect online.

Links to other websites

Our website may contain links to other websites of interest. Once you have used these links to exit our site, we do not have any control over other websites. Therefore, we are not responsible for the protection and privacy of any information which you may provide whilst visiting sites outside of our control and that are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to that website.

Cookies
Your Internet browser has the in-built facility for storing small files – “Cookies” – that hold information which allows a website to recognise you as a user. Our website takes advantage of this facility to enhance your experience. We use a number of these cookies for analytical purposes, and these are described in detail below. By using The Marketing Gap website, you consent to the use of cookies for these purposes. We use a combination of both session and persistent cookies. Session cookies keep track of your current visit and how you navigate the site, persistent cookies enable our website to recognise you as a repeat visitor when you return. The session cookies will be deleted from your computer when you close your browser. Persistent cookies will be removed on a predetermined expiry date, or when deleted by you. Most web browsers allow user privacy settings to block either all cookies or third-party cookies. Blocking cookies will, however, have a negative impact upon the usability of many websites, including this one. Please visit www.aboutcookies.org for comprehensive information on how to change your cookie settings in a wide variety of different web browsers.

Google Analytics Cookies
Google Analytics is a website monitoring tool that allows users to see volumes of website visitors, their source, and to analyse how the content of their website is viewed and navigated. This, in turn, allows optimisation of the content and pages on www.themarketinggap.co.uk and the marketing programs that drive traffic to the website. Google Analytics does not store any personal information about website visitors but does use persistent cookies to identify repeat visitors. You may universally opt-out of all Google Analytics tracking used by all websites by visiting the following URL – https://tools.google.com/dlpage/gaoptout

Email Marketing Post-Click Tracking Cookies
These cookies are used to report on the pages of www.themarketinggap.co.uk that have been viewed by visitors to the site who have followed links from our email marketing campaigns. This analysis helps us to understand additional content that is viewed by the contacts in our database and therefore allows us to improve and tailor future campaigns to those contact’s specific areas of interest.

Albacross Cookies – Information about the consent to Albacross processing of personal data

We obtain your consent to the processing of personal data on the behalf of Albacross Nordic AB (“Albacross”). Information collected from cookies set in your device that qualify as personal data will be processed by Albacross, a company offering lead identification and ad targeting services with offices in Stockholm and Krakow. Please see below for full contact details.

The purpose for the processing of the personal data is that it enables Albacross to improve a service rendered to us and our website (e.g “Lead Generation” service), by adding data to their database about companies.

The data that is collected and used by Albacross to achieve this purpose is information about the IP-address from which you visited our website, and technical information that enables Albacross to tell apart different visitors from the same IP-address. Albacross stores the domain from form input in order to correlate the IP-address with your employer.

For the full information about our processing of personal information, please see their full Privacy Policy.

You may at any time withdraw your consent to this processing. Such withdrawal may be made either by contacting us, or by contacting Albacross directly.

Albacross Nordic AB
Companyreg. no 556942-7338
Kungsgatan 26
111 35 Stockholm, Sweden