Every business needs a brand. Your brand is more than just a logo or colours and fonts, it is your voice. Your messaging provides the words that help your customers and prospects understand your firm’s value (why it’s useful) and values (what it believes in).
What do you say when someone asks “what does your company do?” Do all your employees answer in the same way? Is your response compelling enough that the listener wants to learn more, or do you just sound like everyone else?
Brand messaging takes your competitive positioning and brand strategy to the next level. It refines and perfects what’s important to your market and enables you to communicate it consistently and effectively across all forms of communication.
It’s what makes buyers relate to your brand by inspiring them, persuading them, motivating them, and ultimately making them want to buy your product or service.
Product positioning, key benefits, brand pillars, value proposition, audience, and tone are just a few items that need to be taken into consideration.
We work with all these elements combined to create a full messaging framework that can guide your marketing across every piece of content and every channel. This means that everything you create both internally and externally will map back to this messaging.
7 major benefits of a strong brand:
- Customer recognition.
- Competitive edge in the market.
- Easy introduction of new products
- Customer loyalty and shared values.
- Enhanced credibility and ease of purchase.
- Employee recruitment and retention
- Defence against negative exposure
Is your Brand Messaging Lack Luster?
Do you sound like everyone else? We are here to help.
Other Services We Offer
Strategy and Planning
Marketing fails to achieve results because most people try to set out to achieve the "how" before first knowing the "what", resulting in a waste of resources for a company in terms of both time and money.